How to Create a Captivating Elevator Pitch

Kody Wirth

6 min. read

Updated April 30, 2024

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For startups and entrepreneurs, a great elevator pitch is a must.

It’s the key to sparking interest in your company, raising money from investors, and networking with business partners. It’s also a handy tool to answer the question, “so what does your company do?”

To help you build the perfect elevator pitch, we’ve brought together all of the resources you need. From a guide on what to include and a free pitch deck template to advice on how to use body language to make your speech more impactful.

Read on to discover what your elevator pitch should include and how to take a pitch from “good” to “great.”

What is an elevator pitch?

An elevator pitch is usually a short, impactful speech, but it can also be delivered as a presentation or “pitch deck.” Your pitch tells your audience what your business does, who your customers are, and summarizes your key accomplishments. The goal of an elevator pitch is to intrigue the listener, inviting further conversation or inspiring them to take action.

There are situations where a more extended version of your pitch is appropriate. This longer presentation, sometimes called a “pitch presentation,” typically lasts between 5 and 20 minutes. This extra time allows you to delve deeper into your ideas, products, or services, providing more detailed information while maintaining a clear, concise, and persuasive tone.

This format is often used in formal business situations like investor pitches, business plan presentations, or when addressing larger audiences at conferences or public speaking events.

How to create an elevator pitch

Here are the steps you’ll need to take to create a convincing elevator pitch.

Cover these key components in your elevator pitch

Aside from catching your audience’s interest, there are seven specific things you must address to be sure your audience understands your business.

Get feedback on your business pitch

Are you speaking too fast? Is there vital information missing? You probably wouldn’t know unless someone takes the time to review your pitch. Here’s how to approach getting feedback on your presentation.

Know what you’ll say in your one, five, ten, and 20-minute pitch

You need to have a short and meaningful pitch. You also should be able to tailor your pitch to fit the expectations of different audiences. So, start by defining what should be in your pitch with more or less time.

Create a pitch deck that works without your elevator pitch

If you’re presenting to investors or lenders, you’ll want a visual presentation to compliment your elevator pitch. Ideally, this deck should describe your business so well that it works without a verbal explanation.

Back up your pitch with a business plan

Before you start pitching, you need to have a business plan. If investors or lenders like what you’re saying, they’ll expect you to share a plan that goes into greater detail and backs up what you’re saying.

Tips to nail your pitch and impress investors

There are many factors that go into creating a good elevator pitch. Whether you’re improving your poise, ability to tell a story, or ability to answer investor questions, we have several guides to help strengthen these specific skills.

Things that will take your pitch from good to great

Aside from a well-developed elevator pitch here are nine other things to elevate your presentation and set yourself apart.

How to successfully pitch your business idea to investors

We’ve covered the basic sections you need to include in your pitch. But there are other things to consider covering to convince investors that your idea is worth their time and money.

Avoid these common mistakes when pitching

Don’t want to bomb your pitch? Be sure to avoid these costly mistakes.

How to hook investors with your company culture

Not every investor will be won over by an impressive bottom line and high growth potential. Some care more about the mission or culture of the companies they’re investing in.

What to do if you can’t answer an investor question

Even with the most thorough preparation you’re bound to have questions you simply don’t have a good answer for. Here’s what to do when you can’t quickly present a good answer.

How to improve your body language when pitching

You may have a killer pitch, a captivating pitch deck, and a well-written business plan to back it all up—but if your posture, hand motions, and eye contact aren’t hitting the mark you may fall short.

Learn to harness the power of Pixar storytelling

No one knows how to craft a compelling story better than the creatives at Pixar. While their focus is on animated features that pull the heartstrings—their methods can actually help you develop a more enticing pitch.

How to raise money and pitch as a female entrepreneur

There are numerous roadblocks to small business funding—even more-so for women who must combat a legacy of underfunding due to the predispositions of many investors. Here’s what to prepare for.

Lessons from Shark Tank pitches

When pitching to investors you’re going to hear ‘no’ more than ‘yes’. It’s a necessary process for you to learn from. But, you can also take away some insights from the public pitches shown on Shark Tank.

Alternative ways to pitch your business

You’re not always going to pitch in a formal or traditional setting. It’s important to understand the different types of pitches you may have to give, including virtual, written, and spontaneous pitches in social settings.

If you’re starting to network or rub shoulders with industry veterans there will likely be an opportunity to pitch your business. It’s not a formal setting and you need to fine-tune your pitch to fit the spontaneity.

How to pitch your business virtually

Meetings over video calls are becoming the norm and that also applies to pitch meetings. While your overall pitch shouldn’t change that much, there are some nuances to doing things virtually that you should consider.

How to pitch your business through email

If you’re struggling to secure time to pitch to investors then you may be better off skipping the meeting and trying to convince them directly in their inbox.

Elevator pitch and pitch deck resources

Resources and templates to help you successfully pitch your business idea.

Free investor pitch deck template

Visualize your business pitch and wow investors with this free pitch deck template.

Download Template

Business plan template

Back up your pitch with a detailed and investor-ready business plan. Get started with our fill-in-the-blank business plan template.

Download Template

Plan and pitch with a single powerful tool

Create and share your investor-ready plan, pitch, and financial forecasts with LivePlan.

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Kody Wirth

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

How to Create a Captivating Elevator Pitch

What is an elevator pitch?

How to create an elevator pitch